Creating media and events to help at-risk animals in
New York City and Nevada County, California.

Join us in helping at-risk animals.

Every little bit helps.


Catio & Shelter Renovation Project 

We fulfilled the dream of creating a "catio" - an indoor/outdoor safely enclosed  space for cats for the Grass Valley / Nevada City Animal Shelter.  We also helped the shelter gain more visibility with a new street sign and new exterior paint. 

See our video about the project here.

Read more about this project here. 

Rational Animal Turns 20 in 2022!

Celebrating our 20th year of our mission of "creating media to help at-risk animals" our recent accomplishments include our shelter renovation project at Grass Valley / Nevada City Animal Shelter and our fundraiser to help veterinarians and rescues on the frontlines helping animals injured in California wildfires (see above video).

Throughout these 20 years we celebrate with friends, volunteers and sponsors who have helped us increase awareness and help animals through our campaigns:  animal adoption and spay/neuter TV and kiosk ads for the Mayor's Alliance for NYC's Animals; Trails to Tails, five editions of the NYC's first shelter map; our star-studded GIMME SHELTER Rock N Rescue NYC benefit concerts raising funds for over 30 rescue organizations; recognizing hundreds of people for their good work for animals with the Orange Animal Guardian Ribbon;  raising awareness for wild, working, and domesticated animals via our Gingerbread Homes for Animals  family events in Central Park and Chelsea Market ; and our Mothers Comfort Project sewing and delivering over 15,000 beds, toys and supplies to dozens of animal shelters. 

Make Your Shopping Count!

Visit our online store to purchase homemade animal beds, toys, and gifts that directly supports our mission to help at-risk animals.


Fine Art Music Prints for Rational Animal hosted by Morrison Hotel Gallery helps save at-risk animals and animals injured in wildfires.

Morrison Hotel Gallery, world-renowned fine art music photography gallery,  continues to sponsor our online fundraiser in support of Rational Animal. Fine art prints generously donated by world-renowned photographers help us raise funds to continue our mission of creating media and projects that increase awareness and help at-risk animals.

Watch the video above
 to see how your donations help animals who suffered due to the 2020 California wildfires. 
Please also visit our facebook page for the latest news.

Adam “Adrock” Horovitz, Beastie Boy, with Roberta, when he helped us promote our benefit concerts, GIMME SHELTER: ROCK N RESCUE NYC

Pearl Jam’s Eddie Vedder with Celo, the rescued dog featured on Rational Animal’s Pearl Jam/Riot Act fundraiser t-shirt.

Rational Animal is Now in Northern California!

We are excited to now be active in Nevada County, CA. Recently, we’ve donated ADOPT ME vests and canned food to the Grass Valley Animal Shelter, and leashes, collars, and soft muzzles to Pet Program of the Hospitality House of Nevada County. Please check our Facebook page for updates and events.

gray cat standing in two feet

Campaigns and Awareness Projects

We run lots of different campaigns and projects. We have our Orange Ribbon for Animals, which is all about showing support and doing good deeds for at-risk animals. We produce high quality public service announcements, in both video and poster format. We also run successful projects, such as our Mother’s Comfort Project, which has made and provided thousands of beds and toys for homeless animals.

Contact Us to Volunteer


We produce advocacy campaigns and community events to increase awareness and encourage support for animals in need.
Learn more >>>


Join us for our upcoming sewing event! Visit our Facebook page for dates.
We need your helping hands and the animals need your help! 


Pick up a bed, catnip toys for your pet, or special gift for a friend! Visit our store >>>

© Rational Animal 2021. All Rights Reserved.