Rational Animal
Rational Animal uses media and special events to increase public awareness about NYC’s at-risk animals. We are a 501(c)(3) non-profit working to improve the lives of homeless animals, working animals, and wildlife by using media to communicate the actions people can take to help animals and prevent harm to them.
We work with media professionals and companies, celebrities and artists to create original, entertaining and informative materials for broadcast in New York City and communities nationwide. We also help raise money for rescues and shelters so they can carry out their vital work of caring for needy animals.
Founder Susan Brandt created Rational Animal in 2002. She believed that with so many animals’ lives at risk due to the actions of humans either intentionally or not, providing more humane education to the public and in schools will lead to better lives for more animals in the future.
Rational Animal is driven by a core of professionals, including writers, artists, musicians, graphic designers, filmmakers, photographers and editors – all animal lovers who donate their time and skills toward media campaigns and special projects focused on public awareness.
